Your We Love Fire Expert

Wulf Brothers Inc. / Sturgeon Bay, WI

There’s a particular kind of trust that only gets earned over generations, and few businesses in Door County have earned it longer than the crew now known as Wulf Brothers. What started as a blacksmith shop in the 1870s has grown into a full-service home comfort company with locations in Sturgeon Bay, Sister Bay, and Luxemburg — but the neighbourly instinct hasn’t changed a bit. Their technicians are NATE-certified and factory-trained, their showroom carries respected names like Heat & Glo, Quadra-Fire, and Vermont Castings, and their reputation for showing up — even at 8 p.m. to finish a job in the middle of winter — is exactly why WeLoveFire is glad to call them a preferred dealer. This is a team that treats a house call like it’s for family, because in a peninsula this size, it usually is.

History
Facilities
Certifications
Products

Company History

Long before anyone in Door County was shopping for a gas insert, the Wulf name was already known locally — the business traces back to a blacksmith shop founded in the 1870s, and it's been reinventing itself in step with the community ever since. In 1982 the company expanded into heating and cooling, and by 1998 it had relocated to its current Sturgeon Bay location and broadened its offering to include hot tubs alongside a growing lineup of stoves and fireplaces. Today, over 125 years since those first days at the forge, Wulf Brothers operates three locations — Sturgeon Bay, Sister Bay, and Luxemburg — and employs licensed HVAC design engineers alongside a team of factory-trained technicians who still treat Door, Kewaunee, and Brown County the way their founders did: like neighbors, not customers.

Facilities & Showroom

Walk into the Sturgeon Bay showroom and the appeal is obvious: Jacuzzi hot tubs on one side, a full lineup of gas, wood, and electric stoves and fireplaces on the other, all set up so visitors can actually picture them at home rather than just read a spec sheet. It's the kind of stop that turns into a longer conversation than planned, especially once a rep starts walking through fuel types and finish options. With extensive showroom space across their locations and a team that clearly enjoys showing off what's new, it's worth the drive even for people who thought they already knew what they wanted.

Some of our services include:

Gas fireplace sales and installation
Wood fireplace sales and installation
Electric fireplace sales and installation
Fireplace insert installation
Wood and gas stove sales and installation
Heating system installation
Heating repair, including 24-hour emergency service
Heating maintenance and tune-ups
Cooling (air conditioning) installation
Cooling repair and maintenance
Hot tub sales and service (Jacuzzi)
Wi-Fi thermostat installation
Financing options for larger installations
Online bill payment

Certifications / Affiliations

Every technician on the Wulf Brothers team is NATE-certified, meaning they've been independently tested by North American Technician Excellence and proven to understand the real mechanics of a heating and cooling system — not just how to swap a part. The company also holds Bryant Factory Authorized Dealer status, a distinction that requires ongoing manufacturer training and holds them to a higher standard for installation quality and warranty service. For homeowners, that combination means the person installing a gas fireplace insert or servicing a wood stove has been trained and tested to do it right, and that peace of mind is worth as much as the fireplace itself.

Product Summary

Home comfort at Wulf Brothers spans the whole spectrum, from the crackle of a wood stove to the steam off a hot tub after a Door County snowfall. Their hearth lineup covers gas, wood, and electric fireplaces along with inserts and freestanding stoves, all sourced from established manufacturers rather than whatever's cheapest to ship. On the relaxation side, Jacuzzi hot tubs round out the offering — a natural complement for a peninsula built around long winters and even longer lake views. None of it feels like a big-box aisle; it feels like a team that knows the difference between a fireplace that looks nice in a showroom and one that'll actually hold up through a Wisconsin January.