Privacy Policy


We Love Fire (“We Love Fire,” “we” or “us”) is committed to protecting your privacy. Please read this Privacy Policy (the “Privacy Policy”) carefully before using this website (the “Site”). This site is not directed to or intended for individuals under 18 years of age.


The types of personal information we collect depends on the products and Sites you request and use. The categories of information we collect can include:

  • Information you provide to us directly. We may collect personal information, such as your name, phone number, location, address, email address, business information, payment and bank account information, and additional information to verify your identity when you register for our Site, sign up for our mailing list, create an account, or otherwise communicate with us. We may also collect any communications between you and Synchrony and any other information you provide to Synchrony.
  • Information we receive from third parties. We may receive information about you from third parties, including information regarding any orders you make through Synchrony. By providing your information to the third party, you acknowledge and agree that information accessed, collected, or transmitted by the third party for this purpose will be governed by the privacy policy of the third party. Synchrony’s privacy policy is available at
  • Information you may provide and that we receive through referral activities. With your permission, we may access and import your contact list available through your email accounts, so that we may invite your friends and contacts to connect with our Site. When you provide us with personal information about your contacts, we will use this information only for the specific reason for which it is provided.


  • To process your transaction. If you purchase an item from our Member Store, we or our third party approved vendor will use information about you to facilitate your purchase.
  • To maintain and improve our Site. We use the information to operate, maintain, improve and provide to you the features and functionality of the Site.
  • To communicate with you. We use the information to communicate directly with you, such as to send you direct mail and email marketing messages. We may also send you Site-related emails or messages (e.g., account verification, change or updates to features of the Site, technical and security notices). For more information about your communication preferences, see “Control Over Information” below.


Like most websites and online Sites, we and our third-party partners automatically collect certain types of usage information when you visit our Site, read our emails, or otherwise engage with us. We typically collect this information through a variety of tracking technologies, which could include cookies, web beacons, Flash cookies (locally stored objects), embedded scripts, location-identifying technologies, and similar technology (collectively, “tracking technologies”). These tracking technologies collect information about how you use the Site (e.g., the pages you view, the links you click, and other actions you take on the Site), information about your browser and online usage patterns (e.g., IP address, browser type, browser language, referring / exit pages and URLs, pages viewed, whether you opened an email, links clicked), and information about the device(s) you use to access the Site (e.g., mobile device identifier, mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, and depending on your mobile device settings, your geographical location data (which could include GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your mobile device), or we may be able to approximate a device’s location by analyzing other information, like an IP address. We, or our third-party partners, may link your various devices so that content you see on one device can result in relevant advertising and content displayed on another device, and so that we may recognize and contact you on the various devices you may use. We may also collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for the Site. Although we do our best to honor the privacy preferences of our visitors, we are not able to respond to Do Not Track signals from your browser at this time. Our website includes social media features, such as the Facebook Like button. These features may collect your IP address and other information such as the page(s) you are visiting on our website and may set a cookie to enable the feature to function properly. Social media features are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the company providing it. We use or may use the data collected through tracking technologies to (a) remember information so that you will not have to reenter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information, including targeted content and advertising; (c) recognize and contact you across multiple devices; (d) provide and monitor the effectiveness of our Site; (e) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our website; (f) diagnose or fix technology problems; and (g) otherwise to plan for and enhance our Site. If you would prefer not to accept cookies, most browsers will allow you to adjust your browser settings to: (i) notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies. Blocking or deleting cookies may negatively impact your experience using the Site, as some features and Sites on our Site may not work properly. Depending on your mobile device and operating system, you may not be able to delete or block all cookies. You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our e-mail and performed certain functions with it. Deleting cookies does not delete Local Storage Objects (LSOs) such as Flash objects and HTML5. You can learn more about Flash objects—including how to manage privacy and storage settings for Flash cookies—on Adobe’s website or by clicking here. If you choose to delete Flash objects from our sites, then you may not be able to access and use all or part of the sites or benefit from the information and Sites offered. We and our third-party partners may also use cookies and tracking technologies for advertising purposes. For more information about tracking technologies, please see “Third-Party Tracking and Online Advertising” below.


We may share personal information about you in the instances described below. For further information on your choices regarding information about you, see the “Control Over Information” section below. We may share personal information about you with:

  • Other companies and brands owned or controlled by We Love Fire and other companies owned by or under common ownership as We Love Fire, which also includes our subsidiaries (i.e., any organization we own or control) or our ultimate holding company (i.e., any organization that owns or controls us) and any subsidiaries it owns. These companies will use information about you in the same way as we can under this Policy;
  • Third-party vendors and other service providers that perform services on our behalf. We work with a number of service providers who support our operations, including but not limited to electronic payment service providers and customer support call centers. We share information with these third parties to process the transactions you initiate or to perform other specific Sites on our behalf, such as collections or identity verification, or creating and providing targeted advertisements. Our service providers are legally required to keep personal information private and secure and adhere to applicable state and federal laws and regulations;
  • Third parties at your request. We will only share this information with your consent and at your direction;
  • Credit bureaus. We may share personal information about you with credit bureaus to meet our credit reporting obligations;
  • Other parties in connection with a company transaction, such as a merger, sale of company assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business by another company or third party, or in the event of a bankruptcy or related or similar proceedings; and
  • Third parties as required by law or subpoena or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Use or to protect the security or integrity of our Site; and/or (c) to exercise or protect the rights, property, or personal safety of We Love Fire, our visitors, or others.

We may also share information with others in an aggregated or otherwise anonymized form that does not reasonably identify you directly as an individual.


Data sharing settings and modifying or deleting information about you: You can access and modify information about you (such as name, email address, and mailing address) that we collect online and maintain by visiting your profile in your Account Summary on our website. This section of the website is password protected to better safeguard information about you. As a registered user, you can update your password, email address, physical address, and phone number at any time on the website. Requests to change any other information in your profile or remove your name or comments from our website or publicly displayed content can be sent to us at We will respond to your request within a reasonable timeframe. We may not be able to modify or delete information in all circumstances. Certain regulations issued by state and/or federal government agencies may require us to maintain and report demographic information on the collective activities of our membership. We may also be required to maintain information about you for at least seven years to be in compliance with applicable federal and state laws regarding recordkeeping, reporting, and audits. Opt-out from third-party sharing for direct marketing purposes: As set forth in Section 10 below, if you are a resident of California and have previously opted in to have personal information about you shared with third parties for their direct marketing purposes, but no longer wish to have such information shared, please email us at to request to not have your information shared in this manner. How to control your communications preferences: You can update your email preferences and stop receiving promotional email communications from us by clicking on the “Unsubscribe” link provided in such communications. We make every effort to process all unsubscribe requests within a reasonable amount of time. You may not opt out of Site-related communications (e.g., account verification, transactional communications, changes/updates to features of the Site, technical and security notices).


Interest Based Advertising. We participate in interest-based advertising and use third-party advertising companies to serve you targeted advertisements based on your browsing history. We may share, or we may permit third-party online advertising networks, social media companies and other third-party Sites, to collect, information about your use of our website over time so that they may play or display ads on our Site, on other devices you may use, and on other websites, apps or Sites. Typically, though not always, the information we share is provided through cookies or similar tracking technologies, which recognize the device you are using and collect information, including click stream information, browser type, time and date you visited the site and other information. We and our third-party partners may combine this information with information collected offline or from other sources. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related Sites such as reporting, attribution, analytics and market research. Social Media Widgets and Advertising. Our Site may include social media features, such as the Facebook Like button, Google Plus, Twitter or other widgets. These social media companies may recognize you and collect information about your visit to our Site, and they may set a cookie or employ other tracking technologies. Your interactions with those features are governed by the privacy policies of those companies. We may display targeted advertising to you through social media platforms, such as Facebook, Twitter, Google+ and others. These companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our Site while those users are on the social media platform, or to groups of other users who share similar traits, such as likely commercial interests and demographics. These advertisements are governed by the privacy policies of those social media companies that provide them. Cross-Device Linking. We, or our third-party partners, may link your various devices so that content you see on one device can result in relevant advertising on another device. We do this by collecting information about each device you use when you are logged in to our Site. We may also work with third-party partners who employ tracking technologies, or the application of statistical modeling tools, to determine if two or more devices are linked to a single user or household. We may share a common account identifier (such as an email address or user ID) with third-party advertising partners to help recognize you across devices. We, and our partners, can use this cross-device linkage to serve interest-based advertising and other personalized content to you across your devices, to perform analytics and to measure the performance of our advertising campaigns. Your Choices:

  • Interest-based advertising. To learn about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit the Network Advertising Initiative (NAI) online resources, at, and/or the Digital Advertising Alliance (DAA) resources at
  • Cross-device linking. Please note that opting-out of receiving interest-based advertising through the NAI’s and DAA’s online resources will only opt-out a user from receiving interest-based ads on that specific browser or device, but the user may still receive interest-based ads on his or her other devices. You must perform the opt-out on each browser or device you use.
  • Mobile advertising. You may also be able to limit interest-based advertising through the settings on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest based ads” (Android). You may also be able to opt-out of some – but not all – interest-based ads served by mobile ad networks by visiting and downloading the mobile AppChoices app.
  • Some of these opt-outs may not be effective unless your browser is set to accept cookies. If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt-out again.

Google Analytics and Advertising. We use Google Analytics to recognize you and link the devices you use when you visit our website or Site on your browser or mobile device, login to your account on our Site, or otherwise engage with us. We may share a unique identifier, like a user ID or hashed email address, with Google to facilitate the Site. Google Analytics allows us to better understand how our users interact with our Site and to tailor our advertisements and content to you. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google’s site “How Google uses data when you use our partners’ sites or apps” located at You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Doubleclick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Site. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at or by vising NAI’s online resources at


Keeping information safe: We understand that the information collected and shared with us by our visitors, members, partners and representatives contains sensitive data. We take our role in safeguarding information about you seriously. We maintain a security program that draws on industry standards and best practices. We take a defensive approach to implementing technical safeguards to protect information against unauthorized access or misuse. We use:

  • Encryption & website certificates. Encryption protects the information you share with us from the moment it leaves your computer until it reaches our systems. Look for the secure locked padlock on your browser, which signifies a secure web connection. Consult your web browser documentation for more information.
  • Session time-outs. We employ session time-outs that will log you out of the website automatically after a period of inactivity. This reduces the risk of others being able to access your account if you leave your computer unattended.
  • Passwords. You should never share your password with anyone. Your password can be initially assigned to our employees or staff, and we only ask for your password to access your account with your permission or for trouble shooting purposes. If you ever receive a communication that asks for your password, you should immediately report it by contacting us at

We also periodically review and adjust security safeguards as the threat landscape evolves. Ultimately no security system is impenetrable, and we cannot guarantee the security of our systems 100%. In the event that any information under our control is compromised as a result of a breach of security, our policy is to take reasonable steps to investigate the situation and, where appropriate, communicate with affected individuals. Data storage and transfer: Information collected through our website may be stored and processed in the United States or any other country in which we or our affiliates or service providers maintain facilities. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. or any other country in which we or our parent, subsidiaries, affiliates, or service providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.


We do not knowingly collect or solicit any information from anyone under the age of 16 on this Site. In the event that we learn that we have inadvertently collected personal information from a child under age 16, we will delete that information as quickly as possible. If you believe that we might have any information from a child under 16, please contact us at


The Site may contain links to and from third-party websites of our Member Stores, advertisers, and social media sites and our users may post links to third-party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. We strongly recommend that you read their privacy policies and terms and conditions of use to understand how they collect, use, and share information. We are not responsible for the privacy practices or the content on third-party websites.


In California, you may opt-in to have personal information about you shared with third parties for their direct marketing purposes. Consistent with California Civil Code Section 1798.83, if you no longer wish to have personal information about you shared with third parties for their direct marketing purposes, please email us at to request to not have your information shared in this manner.


If you have any questions about this Privacy Policy or the website, or data use concern, please contact us first at


We may amend this Privacy Policy at any time by posting a revised version on our website. The revised version will be effective as of the published effective date. If revisions include substantial changes, we will provide you with notice 30 days prior to the effective date which we will post as a Policy Update on this page of our website. After the 30-day notice, your continued use of the Site constitutes express acceptance to all changes to the Privacy Policy.