Your We Love Fire Expert

Nordic / Alexandria, MN

Three generations of Minnesota masons stand behind this counter, and it shows. What began in 1998 as a father-and-son fireplace and stone shop in Alexandria has grown into one of Central Minnesota’s largest hearth and masonry showrooms, staffed by people who’ve spent careers explaining the difference between a good fireplace and the right one for your home. They carry everything from classic wood-burning inserts to sleek outdoor living setups, backed by real installation know-how. WeLoveFire.com is proud to call Nordic a preferred dealer. The kind of place that makes a house safer, warmer, and a little more beautiful, one honest conversation at a time.

Company History

Long before there was a showroom, there was Wayne Jenzen. A second-generation mason whose father ran a masonry and construction company, until a shoulder injury pushed Wayne toward selling brick and stone instead of laying it. In 1998, when a local fireplace shop shut its doors, Alexandria contractors turned to Wayne for a dependable source, and Alex Brick & Stone was born, with wife Nancy at his side. Son Neil joined full-time in 2002, took the reins in 2014, and welcomed masonry and landscape expert Joel Peterson as a partner in 2015. Locations followed in Willmar and Nisswa, and in 2023 all three united under one name: Nordic, marking 25 years of building timeless traditions.

Facilities & Showroom

Step into the Alexandria showroom and you're walking through what was built, quite literally, to be the largest fireplace, brick, and stone display in Central Minnesota. More than 40 fully functioning fireplace units alongside sweeping displays of natural stone, brick, pavers, and retaining wall options. It's designed so you can actually picture the finished project before committing to it, whether that's a living room hearth or a backyard patio. The team knows every display inside and out and will walk the floor with you, pointing out details you'd never catch on your own. Stop in and visit! Alexandria is where this whole story started.

Some of our services include:

  • Fireplace sales and installation (wood, gas, electric & pellet)
  • Fireplace design consultation, from concept to finished installation
  • Fireplace service, diagnostics & repair (ignition issues, pilot lights, ventilation, damaged masonry)
  • Annual fireplace maintenance, inspections & safety tune-ups
  • Fireplace part replacement
  • Outdoor fireplace & fire pit sales and installation
  • Natural stone veneer sales for interior and exterior projects
  • Brick sales for residential and commercial builds
  • Landscape material supply (pavers, retaining walls, steps, walkways & pool decks)
  • Outdoor living furniture, fire tables & patio accessories
  • Structural & contractor supply (pipe, drainage systems, rebar, ICF forms & masonry anchors)
  • Custom design and build consultation for one-of-a-kind projects
  • Partnership support for local contractors and builders

Product Summary

The product wall here reads like a tour of the hearth industry's best names. Kozy Heat, Lopi, Majestic, Pacific Energy, Town & Country, Kuma and more. Spanning wood, gas, electric and pellet units in every style from classic masonry to sleek linear design. Outdoors, the lineup shifts to Belgard fireplace kits, Breeo smokeless fire pits, and fire tables built for Minnesota backyards. They also carry a deep selection of natural stone, brick, and paver options in more colors and textures than a big-box aisle could ever hold.

Brands We Carry (Partial List)

Hearth

  • DaVinci
  • Fireplace Xtrordinair
  • Kozy Heat
  • Kuma
  • Lopi
  • Majestic
  • Pacific Energy
  • Renaissance
  • Town & Country

Outdoor and Patio

  • Belgard
  • Borgert
  • County Materials
  • Breeo
  • Firegear

Speak with one of our experts to obtain more information, whether for a new product and its installation, a repair or simply our latest arrivals.