Your We Love Fire Expert

Alternatives / Saint John, NB

For homeowners in Southern New Brunswick looking to create a warm, welcoming living space, Alternatives has been a trusted destination for fireplaces, stoves, and outdoor cooking equipment for decades. Located in Saint John, this respected hearth and BBQ specialty store offers expert guidance, high-quality products, and professional installation services to ensure every system operates safely and efficiently. Their knowledgeable team helps customers select the right solution for their home—whether that means a cozy gas fireplace, an efficient pellet stove, or a high-performance BBQ for outdoor entertaining. At We Love Fire, we proudly recommend Alternatives because their experienced staff takes the time to educate customers, prioritize safety, and deliver outstanding service from the first visit to the final installation.

Company History

Proudly servicing the Greater Saint John region since 1977, building a reputation as one of Southern New Brunswick’s most trusted hearth and barbecue specialists. Over more than four decades in business, the company has helped thousands of homeowners upgrade their heating systems and outdoor living spaces with reliable, energy-efficient products. What began as a local fireplace and heating retailer has grown into one of the largest hearth and BBQ specialty stores in the region, offering sales, service, and installation under one roof. The team at Alternatives takes pride in long-standing relationships with the communities they serve, including Saint John, the Kennebecasis Valley, Hampton, and surrounding areas. They provide knowledgeable guidance, dependable service, and products designed to enhance comfort and safety in the home.

Facilities & Showroom

Alternatives welcomes customers to visit their modern showroom in Saint John, where homeowners can explore a wide selection of fireplaces, stoves, and outdoor cooking products in person. The showroom is continually updated to showcase the latest hearth innovations and design styles, allowing customers to compare products and visualize how they might look in their own home.

Some of our services include:

  • Fireplace sales
  • Stove sales (wood, pellet, and gas)
  • Electric fireplace sales
  • BBQ grill and outdoor cooking equipment sales
  • Professional fireplace and stove installation
  • BBQ assembly and setup
  • Product delivery
  • Heating appliance maintenance and servicing
  • Replacement parts and accessories
  • Expert product consultation and guidance

Product Summary

Offering an impressive selection of heating and outdoor living products designed to enhance comfort, efficiency, and enjoyment at home. Customers will find a wide variety of gas, pellet, wood, and electric fireplaces and stoves, as well as fireplace inserts that can transform an existing hearth into a modern, efficient heating source. For outdoor enthusiasts, Alternatives also carries a large assortment of BBQ grills, smokers, and outdoor cooking accessories to help create the perfect backyard gathering space. The company also places a strong emphasis on eco-friendly heating solutions, offering renewable biomass options such as wood and pellet stoves that deliver high efficiency with lower emissions. By carefully selecting reputable manufacturers and reliable products, Alternatives ensures customers receive durable, high-quality appliances that deliver warmth, ambiance, and performance for years to come.

Brands We Carry (Partial List)

  • Pacific Energy
  • Enviro
  • Vermont Castings
  • Dimplex
  • Amantii
  • Kamado Joe
  • Saber
  • Napoleon
  • Jotul
  • Iron Embers

Speak with one of our experts to obtain more information, whether for a new product and its installation, a repair or simply our latest arrivals.