This question comes up periodically and provides a higher level of service to customers who see the value in buying from a specialty hearth products shop.
All WE LOVE FIRE dealers provide reliable, professional information before, during, and after a sale. The equipment you'll see in these showrooms will not be the same equipment the big box stores sell.
Your WE LOVE FIRE dealer will spend whatever time is necessary to understand your specific requirements. Based on your needs, they will recommend exactly what you need. This level of expertise and attention to detail are not available at big box stores.
The equipment you see in big box stores is there for a reason. Sell cheap, sell fast. Often, it's made cheaper, with thinner steel and poorer quality parts and components. The appearance of the logs and flame pattern is often weak.
This level of equipment will not perform as well as higher-quality fireplaces or stoves. The odds are pretty high that you'll be disappointed with a fireplace purchase from a big box store.
The WE LOVE FIRE network of dealers offers a significantly better line of quality and competitively priced fireplaces and stoves. WE LOVE FIRE dealers are trained and updated regularly by the manufacturer.
There's a solid relationship between supplier and dealer. At first glance, you may think this is not important for you. But it means your dealer is trained and supported by the manufacturer. It means parts, warranty, availability, and expertise are always available and up to date for you.
Since your local dealer has no relationship with the big box manufacturer, access to warranty work or parts is a complicated and time-consuming process for them. Many dealers, therefore, just opt not to get involved by avoiding equipment not purchased from them.