Innovating is a priority for the United Buyers Group and to such an extent that, in 2010, the group had the confidence to veer off the beaten track and create a range of fireplaces (and, today, barbecues too) that really meet the wants and needs of their customers. How did they achieve this? They found strength through unity.
The United Buyers Group consists of over 250 retailers who sell fireplaces, stoves, grills and accessories in Canada and the United States. While each retailer is a key group member, they all remain independent merchants, proud of their companies and their history. Around 100 members of the group worked together to define the fireplace of the future.
An Unusual Process
Ideas within the group began for flow seven years ago. They make the most of the annual event at the Buyers’ University in Nashville to ask their members two questions, including, “If this fireplace was installed in your home, how should it be different to what’s currently available on the market?”. Their objective was to design the best gas fireplace based on what consumers really want and at more affordable price.
In doing this, they used an unusual process to innovate, accessing specialist knowledge from people who sell and use these devices every day. They were lucky enough to have access to families through their members. Rich Hendrickson, owner of Burlington Fireplace & Solar based in Burlington, believes that this leads to a sense of pride and a sense of belonging. “Being part of the design and quality control process (for Ambiance) makes you feel like you own the brand,” says Hendrickson. He continued by saying, “Consumers know that you care just as much about the product as if it were your own”.
Fireplace Innovations
Since starting out in 2012, Ambiance has received many complimentary reviews. Above all, the brand has evolved to ensure it stays at the cutting edge and always relates to its customers.
What makes these products different? According to Dominique Pagé, Director of Merchant Development at the United Buyers Group, fireplaces differ in both style and energy efficiency:
- Fireplaces are made with the largest glass viewing area for their respective category. “Customers want to see their fire so we make sure they have the best view,” says Pagé.
- Purchased directly from the manufacturer, there are many types of decorative doors offered in a wide variety of colors.
- Ambiance Gas Fireplaces rank very high when it comes to energy efficiency. “Customers in Oregon and British Columbia can benefit from governement tax credits when choosing higher efficiency fireplaces. In the future, other regions will offer this type of initiative, so it is important for Ambiance Fireplaces to aim at leading the pack on efficiency ” says the Director of Merchant Development.
Innovation in Barbecues
In 2017, Ambiance also entered the barbecue market, bringing with it several improvements. Collaborative work has always been one of their priorities and this time was no exception. The group teamed up with Napoleon to offer customers a fully featured barbecue at a competitive price.
The Ambiance Grill comes with a charcoal enameled lid and matching doors. “Stainless steel doors get stained by the rain splashing off the ground and a stainless-steel lid finish may turn blue or brown over time, whereas the charcoal enameled finish will looks like brand-new for years,” explains Mr. Pagé.
The Ambiance BBQ has other features such as a stainless steel grid over the side burner, which is a feature typically only available on the Napoleon Prestige Pro Series, sold at a much higher price.
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Sacramento, CACustom Fireside Shops 5455 Auburn Blvd. Sacramento, CA 95841 |  | Visit Store Page |
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Durango, COFour Corner Stoves & Spas 3001 Main Avenue Durango, CO 81301 |  | Visit Store Page |
Grand Junction, COStove Depot and Chimney Works 330 North Ave. Grand Junction, CO 81501 |  | Visit Store Page |
New London, CTFamily Hearth and Patio LLC 571 Broad Street New London, CT 06320 |  | Visit Store Page |
Ridgefield, CTYankee Doodle, Inc. 71 Ethan Allen Highway Ridgefield, CT 06877 |  | Visit Store Page |
Dover, DEByler's Stove Shoppe Inc. 1368b Rose Valley School Rd. Dover, DE 19904 |  | Visit Store Page |
Destin, FLDoodlebuggers Service Network 36054 Emerald Coast Parkway Destin, FL 32541 | | |
Bettendorf, IAFireplaces Plus, Inc. 1745 State Street Bettendorf, IA 52722 |  | Visit Store Page |
Post Falls, IDQuality Stoves & Home Furnishings 569 N Syringa St Post Falls, ID 83854 | | |
Rockford, ILAdvanced Chimney Systems, Inc. 3486 Lonergan Drive Rockford, IL 61109 |  | Visit Store Page |
Wauconda, ILGrass Roots Energy, Inc. 28751 N Route 12 Wauconda, IL 60084 |  | Visit Store Page |
Evansville, INFiremaster, Inc. 5300 E Morgan Avenue Evansville, IN 47715 | | |
Jeffersonville, INOlde Towne Chimney & Fireplace Sales 915 Nachand Ln Jeffersonville, IN 47130 |  | Visit Store Page |
Overland Park, KSKansas City Fireplace Center 10470 Metcalf Avenue Overland Park, KS 66212 |  | Visit Store Page |
Erlanger, KYTateBuilder's Supply, LLC 3511 Dixie Highway Erlanger, KY 41018 |  | Visit Store Page |
Littleton, MAWoodstove, Fireplace and Patio Shop, Inc. 60 White Street Littleton, MA 01460 |  | Visit Store Page |
Seekonk, MAThe Fireplace Showcase 775 Fall River Ave Seekonk, MA 02771 |  | Visit Store Page |
Sudbury, MAWoodstove, Fireplace and Patio Shop, Inc. 348 Boston Post Road Sudbury, MA 01776 |  | Visit Store Page |
Duluth, MNDuluth Stove & Fireplace 2431 W Superior Street Duluth, MN 55806 |  | Visit Store Page |
Minneapolis, MNWoodland Stoves & Fireplaces 2901 Franklin Ave. South Minneapolis, MN 55406 | | |
Oakdale, MNEnergy Savers of Minnesota 6298 Highway 36 Blvd N Oakdale, MN 55128 |  | Visit Store Page |
Rochester, MNBrekke Fireplace Shoppe 1904 S. Broadway Rochester, MN 55904 |  | Visit Store Page |
Walker, MNWilkening Fireplace Company 9608 State 371 NW Walker, MN 56484 |  | Visit Store Page |
Fargo, NDHome Heating, Plumbing & A/C Inc. 701 28th Street South Fargo, ND 58103 | | |
Omaha, NEFireplace By Design 13913 R Plaza Omaha, NE 68137 | | |
Epping, NHThe Stove Shoppe 285, Calef Highway Rte. 125 Epping, NH 03042 | | |
Windham, NHThe Stove Shoppe 25 Indian Rock Road Windham, NH 03087 | | |
Hamilton, NJBowden's Fireside - Hearth & Home 1731 Nottingham Way Hamilton, NJ 08619 |  | Visit Store Page |
Voorhees, NJRettinger Fireplace Systems, Inc. 476 Centennial Blvd Voorhees, NJ 08043 |  | Visit Store Page |
St. Henry, OHBuschur's Refrigeration, Inc. 541 N Eastern Avenue St. Henry, OH 45883 |  | Visit Store Page |
Media, PAChimney Cricket 101 State Road Media, PA 19063 |  | Visit Store Page |
Rapid City, SDHebron Brick Company 1543 Deadwood Ave Rapid City, SD 57709 |  | Visit Store Page |
Sioux Falls, SDHebron Brick Company 2211 W. 50th Street Sioux Falls, SD 57105-6525 |  | Visit Store Page |
Vermillion, SDKalin's Indoor Comfort Inc. 710 Cottage Avenue Vermillion, SD 57069 |  | Visit Store Page |
Manassas, VAWinston's Chimney Service 11301 Industrial Road Manassas, VA 20109 |  | Visit Store Page |
Barre, VTChimney Sweep Fireplace Shop 1284 US Rte, 302 Ste 10 Barre, VT 05641-2317 |  | Visit Store Page |
Bennington, VTFriends of The Sun 126 Hicks Avenue Bennington, VT 05201 |  | Visit Store Page |
Manchester, VTFriends of The Sun 159 Depot Street Manchester, VT 05255 |  | Visit Store Page |
Shelburne, VTChimney Sweep Fireplace Shop 3113 Shelburne Road Shelburne, VT 05482 |  | Visit Store Page |
White River Jnct, VTHome Comfort of New England 1255 VA Cut Off Road White River Jnct, VT 05001 |  | Visit Store Page |
Burlington, WIBurlington Fireplace & Heating LLC 857 Milwaukee Ave. Burlington, WI 53105 |  | Visit Store Page |
Madison, WITop Hat 5117 Verona Rd Madison, WI 53711 |  | Visit Store Page |
Morgantown, WVRustic By Design 709 Beechurst Ave. Suite 15 Morgantown, WV 26505 | | |
Laramie, WYHigh Country Stoves & Fireplaces 860 N. 3rd Street Laramie, WY 82072 | | |
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